ClientUnionBank of the Philippines
CategorySocial Media + Character Design
Year2016 to Present
PROJECT OVERVIEW
To amplify brand awareness and engage with cardholders on social media, we created campaigns and posts for Yo! Emilio, the Facebook page for GetGo Debit's travel and lifestyle blogger.
About the Project
How do we engage with customers online? How can we communicate the card’s USP creatively to increase applications and encourage usage?
We handled Yo! Emilio’s FB page from content creation to monthly reporting. We introduced Debbie Debit as Emilio’s globetrotter, promo-loving girlfriend to appeal to the larger portion of its target market – millennial women.
The features were segmented into Shopping, Travel, and Lifestyle categories. We designed and published relevant content that focused on occasions for card usage, latest promotions, and trending topics.
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